Interviews can be conducted on an individual basis or in a small group setting. Questions, or the focus of the discussions are semi-structured or structured, and designed for a specific purpose — to help inform a decision around a certain stage of the research process (whether it be the research question, design, data collection approaches, outcomes measures, interpretation of findings or dissemination of findings).
Interviews can be useful for:
- Building patient/public/community relationships and partnerships.
- Gaining deeper insight into individual perspectives.
- Bringing to light unique solutions and ideas to decisions around the research process which may have never been considered by researchers.
- Explorative inquiry and answering open-ended questions that can delve into the experiential knowledge of patients/public/communities and in turn inform research decisions.